Targeting Parents is not a new Marketing Trend.  But as a parent to two young children this form of marketing now resonates completely differently with me. I’ve moved into a whole new target group and it’s fascinating to see that what was once of no interest to me now gets the “mummy nod”.

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Marketing Trend Watch – Christmas Advertising Special! With Christmas fast approaching – I started to get nostalgic about the Christmas adverts and slogans that I grew up with. It’s interesting to reflect on how advertising shaped the Christmas experience that my sister and I had growing up. These adverts would build the pre-Christmas anticipation, make us laugh on Christmas Day and have us asking our parents for more, more, more!

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