2016 Marketing Trends. What’s hot? What direction should you consider taking your business? Is there yet ANOTHER social media platform to join??!Read More →
Targeting Parents is not a new Marketing Trend. But as a parent to two young children this form of marketing now resonates completely differently with me. I’ve moved into a whole new target group and it’s fascinating to see that what was once of no interest to me now gets the “mummy nod”.Read More →
Rebranding is always one of the top marketing trends. To stay young and energised we must all – as business owners – look very carefully at how we brand ourselves. It’s important to stay current & fresh. So as your business grows and develops makes sure you’re communicating your business relevancy adequately through your logo, branding and marketing materials.
Modern technology means that the pace that change happens is a lot more rapid than it used to be. Our ability to search and share via numerous digital platforms means that our competition is truly global and quite enormous. So what’s the best way to stand out?Read More →
Marketing Trend Watch – Christmas Advertising Special! With Christmas fast approaching – I started to get nostalgic about the Christmas adverts and slogans that I grew up with. It’s interesting to reflect on how advertising shaped the Christmas experience that my sister and I had growing up. These adverts would build the pre-Christmas anticipation, make us laugh on Christmas Day and have us asking our parents for more, more, more!Read More →