Logo design is always fun. It’s an adventure to work closely with a client to bring their brand and vision to life.
This design was for a pre-launch stage business called She Organises For You. The client Candice is in full time employment while building her own empire. I salute her ambition & drive!
She Organises For You (SOFY) will provide business support services when launched and needs just a logo at this stage.
As always the design process starts with a detailed design brief compiled during the initial client meeting.
This brief was to design for SOFY’s target: a self-made, hardworking business owner needing PA and general organisational assistance. SOFY’s services will range from acquiring visas for travel to updating filing systems.
For the first round of designs I played with the concept of organising as well as the emotive quality (of relief!) when something becomes organised.
The client immediately liked the “ticked box” concept which was then tweaked and finessed. She also preferred the brand name abbreviated.
We added a pop of pink to the tick and adapted the lettering per client specifications.
She Organises For You will soon need a website. But this client is already very proficient at building websites.
Instead of designing the website for her I will conduct a one day WordPress training session so that the client can build their own website on WordPress’ powerful & versatile platform.
Stay tuned for a real life example of how a client can be trained to design their own website.