Logo design for social enterprise Urban Dandelion, Nova Creative Solutions embraced the exciting new design challenges.
After initial client consultation, we agreed that the logo needed to be personable – reflecting the hands-on service provided by Urban Dandelion.
The logo design also needed to reflect how Urban Dandelion inspires diverse communities. We identified the following key characteristics for the logo: Playful, Young, Complex & Modern.
We begun by identifying different fonts that best fitted the brief. From there, we incorporated a dandelion as well as an urban skyline.
It was a great collaborative process between Nova Creative Solutions and Urban Dandelion. With ongoing feedback we were able to refine and finesse the initial concepts and design a logo that ticks all the boxes.
One my favourite parts of this logo was designing the skyline. Each building represents our diverse community. The seed from the Dandelion leaping towards change strongly echoes what Urban Dandelion is all about.
Once the design was agreed we delved into colour psychology to find just the right tones that would resonate with our target audience. It was these same colours that were included throughout the website design.
